Ambitious start-ups / scale-ups + accelerated leaders + metrics boosts. Strategy and accurate results activated with high-end product + brand design.


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Position to lead
Leadership is often undervalued in the early stages of investment, yet it is crucial for success and scaling-up. I define an accurate, scalable, and predictable strategy for your start-up trajectory. Be seen by users + investors as the category ambition with clear positioning story + a bold visual identity. 
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Integrate ROI partnership
We're fully invested in your success, sharing the risks and rewards of your business journey. My ROI strategy is built into any of our deliverables and agreements.
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Boost customer engagement
Understand your customer lifetime value and conversion rate at a scientific level. I use scientific processes of innovation and high-end design to help you determine the long-term profitability of acquired customers.
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Reduce marketing waste
Discover hidden potential per single customer throughout their entire relationship with the company. My predict results accurately + cost associated with acquiring a new customer. My use the scientific process of human behavior to predict and evaluate the effectiveness of marketing and sales efforts.




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Why work with me?

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My portfolio is with Fortune 500 brands like Microsoft, GE, Starbucks… I lead with high-end design because design stakes are high. My UX designs are evidence-based on behavioral science principles for higher human engagement. I develop visual and verbal brand identities, as well as product UX. 
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I mitigate investment risks with your branding and product UX design. As investors, we partner with you to predict ROI outcomes. Part of my payment is an investment alongside you.
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I apply behavioral science to everything we do to reduce strategic marketing waste, to predict outcomes with a high degree of accuracy and to lead UX to higher customer retention.


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01. Behavioral innovation

c_Suite Technology: Digital well-being. Work productivity tool. Increased market value of the brand with innovative UX. Brand and product design. Go to market activation and brand identity with website and social media. 

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02. Optimizing brand perception

Preston Financial. Increased market share with a high-end design + presentation + perception. Brand positioning strategy, website, sales presentations. 
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03. Optimizing undervalued

Thane E-commerce. Create brand to do more with the same resources. Leadership workshops for business transformation. From price competitive — to global brand leadership in the category. Add value of Thane brand into value of hundreds of products. 

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04. Brand build-up

Baselayer Ai Technology: Build brand from the ground up. Baselayer as a thriving technology business of the future. To breathe life into a unique, innovative tech category in Silicon Valley. Brand identity system, software UX, business tools and sales collateral, website and brand activation.
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05. Behavioral monetization

D.A. Davidson​​​​​​​ Mosness: Financial well-being. Designed to provide higher financial resilience for our customers. Build from ground zero with a behavioral monetization model placed at the center of organization
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06. High-end design engagement 

Jyoti NYC Luxury: Accurately position within hi-tech couture jewelry market. One-of-a-kind, personalized bespoke narrative executed in high-end design. Brand positioning, identity, website, sales presentations
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07. Designing New Ambition

Ethel's Mars Chocolate: Food and beverage. Positioning as luxury lifestyle brand to increased market share. High-end design and presentation. Brand positioning strategy, brand identity, packaging, website and retail design.
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08. Business modeling

Huge retail. Increase growth revenue for small business company. Small is new big. Business scalability + sustainability. Achieve new sources of growth trajectory with strong branding.​​​​​​​
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