To transform GE Healthcare from a technology brand to a customer care and compassion brand. Use a creative process of enthusiastic teamwork* and step-by-step change. Signal global transformation of GE HC.
____
Results. Found the most effective way to transition global GE HC to new brand identity, story, and color. Telling a new band story in a way that keeps informing and growing. Promoting compassion as the main focus of a new brand.
____
Deliverables. New word-mark logo. New compassion purple color. New visual design system and story. Brand guidelines.
*Interbrand