Gamification and visual identity for technology platform. Integration of evidence-based behavior design. To engage users in celebrating of NYC’s anniversary and the historical influence of 400 years of early Dutch culture. Create an effective, integrated campaign.
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Results. Discover your inner Dutch. Successfully used data to generate effective customer engagement. Used qualitative evidence for gamification for more accurate, effective results.
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Deliverables. Brand story + visual system. New behavioral + gamification strategy. Website with digital properties. App design. Ad campaign and go-to-market collateral.
