Build a brand and product from the ground up. Design product that will play a major role on the productivity software market worldwide. To use evidence-based insights to increase conscious relationships with personal data and privacy. Brand is to be decentralized and will embrace a commitment to digital well-being, mental health, and work effectiveness.
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Results. A new standard in user experience. Increased market value of the brand with innovative user experience. 14 registered product design patents.
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Deliverables. Brand identity system. Online presentation. Business and sales tools. Customer behavior design mapping. Product UX app. New behavioral + gamification strategy.
