Van RAIS has led projects for Microsoft, GE, Starbucks, Virgin, and numerous scale-ups. He is a system polymath bringing together industrial design, business strategy, high-end creative, and applied behavioral science. He pairs behavioral strategy with brand as a business advantage.

He has developed methodologies for adopting and measuring new behaviors that make customers live better and enable business growth.He is a speaker and lectured. He won awards like ReBrand, Good Design, and ADC. His love for street culture makes him feel alive, living in New York City. One day he wanted to return to hunter gathering. 
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