I’ve led Behavioral Branding for Microsoft, GE, and Starbucks, uncovering undervalued resources to drive business and brand transformation. My projects spans from strategy, design activation, and behavior design for Fortune 500s and scale-ups. I’ve lectured at Parsons, SVA, and ADC and won awards like ReBrand, Good Design, and ADC. My love for art and pop culture makes me feel alive, living in New York City.
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