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06. Analysis:
AI has transformed how fast we can create, now we need to transform how accurately we decide what are we creating.
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IN THIS ARTICLE:
20 years of expert intuition can't be replaced with AI. But intuition needs new decision architecture for more accurate problem definition. Better tools can help experts reach the next level of critical problem-solving in an increasingly complex world.
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5 helpful frameworks that help us make AI more useful in creative decision-making without compromising our human cognitive vulnerabilities.
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Let’s rethink critical thinking and consider a new standard for creative decision-making: how to apply metacognition in the new creative process.
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05. Analysis:
AI race for MOAT
2026 is ON.
How to build AI DEFENSIBILITY with BEHAVIORAL values?
2026 is ON.
How to build AI DEFENSIBILITY with BEHAVIORAL values?
Who brings more value to customers, will win leadership. AI companies with a chance to scale-up will succeed in solving one small problem really well and have strategic plan to systematically scale up.
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04. Analysis
UNDERVALUED as SOURCE for BRAND TRANSFORMATION
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The paradox is that while business logic seeks rationality, human decision-making thrives on irrationality.
The paradox is that while business logic seeks rationality, human decision-making thrives on irrationality.
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03. Opinion
YOU are
a DESIGN
SCIENTIST
a DESIGN
SCIENTIST
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Science + Design = Future of how we design, live, build businesses and brands - a new and better way forward.
Read article ➞
Science + Design = Future of how we design, live, build businesses and brands - a new and better way forward.
Read article ➞
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02. Analysis
VALUE of
INDISPENSABLE RELATIONSHIP
at SCALE
INDISPENSABLE RELATIONSHIP
at SCALE
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What brand fundamentally transformed your life to the point that it feels indispensable? Would you miss it if it disappeared? If your answer is yes, then that brand qualifies as a behavioral brand.
Read article ➞
What brand fundamentally transformed your life to the point that it feels indispensable? Would you miss it if it disappeared? If your answer is yes, then that brand qualifies as a behavioral brand.
Read article ➞
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01. Interview: Van Rais by Media Marketing
BEHAVIORAL BRANDING, TRANSFORMS HOPEFUL to HELPFUL
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It was a great honor to be interviewed by Media Marketing about Behavioral Branding. Read brief summary in just a few points ➞
Read full interview ➞
It was a great honor to be interviewed by Media Marketing about Behavioral Branding. Read brief summary in just a few points ➞
Read full interview ➞
About Van Rais
He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.
Thank you!