We love new but we hate change.
Let’s not change, let’s start new...
Let’s not change, let’s start new...
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Analysis
UNDERVALUED as SOURCE for BRAND TRANSFORMATION
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The paradox is that while business logic seeks rationality, human decision-making thrives on irrationality.
The paradox is that while business logic seeks rationality, human decision-making thrives on irrationality.
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Opinion
YOU ARE
a DESIGN
SCIENTIST
a DESIGN
SCIENTIST
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Science + Design = Future of how we design, live, build businesses and brands - a new and better way forward.
Read article ➞
Science + Design = Future of how we design, live, build businesses and brands - a new and better way forward.
Read article ➞
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Analysis
Why BEHAVIORAL BRANDS are
INDISPENSABLE?
INDISPENSABLE?
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What brand fundamentally transformed your life to the point that it feels indispensable? Would you miss it if it disappeared? If your answer is yes, then that brand qualifies as a behavioral brand.
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What brand fundamentally transformed your life to the point that it feels indispensable? Would you miss it if it disappeared? If your answer is yes, then that brand qualifies as a behavioral brand.
Read article ➞
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Interview: Van Rais by Media Marketing
BEHAVIORAL BRANDING, TRANSFORMS HOPEFUL to HELPFUL
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It was a great honor to be interviewed by Media Marketing about Behavioral Branding. Read brief summary in just a few points ➞
Read full interview ➞
It was a great honor to be interviewed by Media Marketing about Behavioral Branding. Read brief summary in just a few points ➞
Read full interview ➞
About Van Rais
He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.
Thank you!