Into the RABBIT
HOLE of INNOVATING INNOVATION with BEHAVIORAL BRANDING.
HOLE of INNOVATING INNOVATION with BEHAVIORAL BRANDING.
New will change every thing.
Join us for Masterclass 2 with Van Rais, a visionary in brand and business transformation. With a rich background in Behavioral Branding, Van has worked with giants like GE Healthcare, Virgin, Hoover and Starbucks...
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Connect with customers on a deeper level
Behavioral branding integrates insights from behavioral science to guide deeper understanding of customers needs and wants. This is a better, more holistic and more effective way to design business, brands and UX.
For instance, for Virgin Voyages he innovated new areas of customer journeying and experiences. For Hoover, he positioned the brand as a catalyst for new behavior based on mindfulness and well-being at home. For GE, he uses a creative process, step-by-step to make massive organizational behavioral transformation toward compassion. This approach not only fosters strong emotional connections but also drives consumer actions and preferences, making brands more effective and impactful.
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What You'll Learn:
How to integrate behavioral science into brand strategy.
The importance of human-centered design.
Practical tips for effective branding.
Case studies of successful transformations.
Future trends in behavioral science for branding.
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Who Should Attend:
Business owners and entrepreneurs.
Marketing and branding professionals.
Behavioral science enthusiasts.