I successfully bring together strategy,
high-end design with Behavioral Science process into one system for transformation.
high-end design with Behavioral Science process into one system for transformation.
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Over the years, I’ve developed new perspectives and practices in Behavioral Branding, resulting in design projects and services that helps people—creating impact that is sincere, effective, and financially sustainable.
Over the years, I’ve developed new perspectives and practices in Behavioral Branding, resulting in design projects and services that helps people—creating impact that is sincere, effective, and financially sustainable.
I’ve led Behavioral Branding for Microsoft, GE, Starbucks, and scale-ups, uncovering undervalued resources to drive business and brand transformation. I'm a speaker, and writer. I lectured at Parsons, SVA, and ADC. I won awards like ReBrand, Good Design, and ADC. My love for art and pop culture makes me feel alive, living in New York City.
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