VAN BRINGS TOGETHER STRATEGY, BEHAVIORAL SCIENCE, AND CREATIVE INTO ONE COHESIVE SYSTEM FOR NEXT GEN OF BUSINESS ADOPTIONS. WHOEVER PROVIDES THE MOST VALUE ALWAYS WINS. PAIRING BEHAVIORAL SCIENCE WITH BRAND IS A POWERFUL BUSINESS ADVANTAGE.
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Win by knowing your customers better than the competition, it’s a true business breakaway. Behavioral insights generate 60%+ more actionable audience data.
Win by knowing your customers better than the competition, it’s a true business breakaway. Behavioral insights generate 60%+ more actionable audience data.
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Win by understanding what your competition doesn’t, it’s a business breakaway. Strategic logic combined with applied psychological insights is a growth breakaway.
Win by understanding what your competition doesn’t, it’s a business breakaway. Strategic logic combined with applied psychological insights is a growth breakaway.
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Win by adding adaptive value in an AI-driven society. Creating new KPI adoption metrics tied to business decision making is a brand breakaway. We are what we measure.
Win by adding adaptive value in an AI-driven society. Creating new KPI adoption metrics tied to business decision making is a brand breakaway. We are what we measure.
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My services
My services
Behavioral strategy
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Valuation / Business and brand ecosystem assessment from profit, risk, choice, and adoption.
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Behavioral research / Deep dive to accurately clarify the business model and the strategic problems it solves for clients. Clarify the leadership value your business provides to clients. Analyze complex systems to identify leverage points that drive behavioral adaptation.
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Accurate positioning / Help organizations map how their portfolio of products and services interacts with system dynamics, and shape strategy across the ecosystem. Define the most critical role your business can play in clients’ lives.
Behavioral adoption
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Identity systems / Design scalable visual + verbal identity systems. From prototype to functional and measurable digital ecosystems. Process is behavioral science reliable and evidence based.
Identity systems / Design scalable visual + verbal identity systems. From prototype to functional and measurable digital ecosystems. Process is behavioral science reliable and evidence based.
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Consumer insights / Understand true drives of customer decision-making. Develop dynamic, emotionally intending messaging for maximized experiences. Measure and track KPIs tied to decision-making and brand adoption.
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Behavioral innovation / Use behavioral tools and insights to fuel the launch of new ventures and reimagine business models for growth.
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Activation + marketing / Apply psychologically resonant, evidence informed go-to-market campaigns for minimized media waste. Boost adoption at brand, product and marketing, with sales cycle integration. Monetization of digital properties and website design.
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Questions
Questions
Let me ask you a few questions to review and advance your business.
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Does your business solve critical survival problems for your customers? Are you positioned to charge a premium rate for your product and services. Are you positioned not to be commoditized in accelerated economy?
Does your business solve critical survival problems for your customers? Are you positioned to charge a premium rate for your product and services. Are you positioned not to be commoditized in accelerated economy?
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What does your customer feel about your business? Why do they feel this way? Let’s measure their willingness to make recommendations and understand your audience better than ever.
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Which one is the right growth opportunity for your business? Which products are going to really drive growth? Which service is right for the people you want to attract?
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Are you communicating the right message? Are you communicating the right message but to the right or wrong people? Are you communicating with depth root cause analysis of customers needs.
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Do you understand the true psychology behind drivers of consumer decisions? Increase your sales by understanding your customers better than ever. Activate highly effective sales and GTM strategies that resonate deeply with your audience.
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What is Behavioral Branding?
A scientific process that transforms your brand into a revenue-driving engine.
This method minimizes risk and maximizes ROI by delivering accurate, evidence based measurable outcomes. By applying behavioral science process, I eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage. Leaders often struggle with the intangibility of branding ROI—Behavioral Branding offers a clear, elegant and evidence-based solution.
Benefits of behavioral brands. BBs aim to build genuine, human-like relationships with their customers, prioritizing the quality of the relationship over mere economic transactions. BBs competitive defensibility, establishing a strong, distinctive identity that is difficult for competitors to replicate. BBs enhanced expectations, and mitigate risks associated with decision-making, particularly in situations of uncertainty.
Join my master classes on
Behavioral Branding.
Behavioral Branding.
