Gamification visual identity for technology platform. To engage users in celebrating of NYC’s anniversary and the historical influence of 400 years of early Dutch culture. Create an effective, integrated campaign.
Results. Discover your inner Dutch. Successfully used data to generate effective customer engagement. Used qualitative evidence for gamification for more accurate, effective results. Deliverables. Brand story + visual system. New behavioral + gamification strategy. Website with digital properties. App design. Ad campaign and go-to-market collateral.