Positioning a legacy brand for global growth. Through a refined brand positioning and a distinctive visual identity, articulated the authentic character of Baird—trusted, forward-thinking, and client-centered. The new logo and design language signal a bold evolution, balancing heritage with a modern presence to deepen stakeholder confidence and market relevance.
This transformation equips Baird with the strategic clarity and visual impact required to scale its influence and continue earning trust in a competitive, fast-evolving financial landscape. Deliverables: Brand positioning strategy, logo with visual identity system brand guidelines, advertising and communications templates, annual report design, environmental branding and office signage.