From business model to product, designed for adoption of new customers behaviors. We define this as Behavioral Led User Experience (BLUE)
BLUE purpose: Centralized Measurement KPI. A unified KPI framework directly tied to new behavioral adoption metrics.
BLUE tracking: Centralized Adoption KPI. An integrated adoption metric aligned across brand, product, marketing, and sales.
BLUE commitment: A commitment to user digital well-being, mental health, data privacy, and work effectiveness.
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Results. Establish and implement new behavioral standard in user experience BLUE. Increased market value of the brand with innovative user experience. 14 registered product design patents. Deliverables. Brand identity system. Online presentation. Business and sales tools. Customer behavior design mapping. Product UX app. New behavioral + gamification strategy.
