Position the iconic company from home cleaning tool to mindfulness at home. A catalyst for mindful living and everyday well-being, encouraging new behaviors and reducing procrastination at home without changing what Hoover makes, but only how people relate to vacuum cleaners. Creating additional value for customers through new behaviors.
Choice
architecture
architecture
Emotional choice architecture plays a crucial role in how people make decisions when selecting necessity products. Everyone’s definition of “cleaning” is different, and people tend to appreciate a wide selection of products. Cleaning plays a major role in eliminating stress that hinders it.
Let’s make art out of dirt and get rewarded on social media.
Visualize, measure,
and reward
There is a behavioral link between procrastination and clutter caused by mess, it’s a very real thing. Use products as infographics to visualize and measure the results of cleaning. Make plans. It feels good to get started. Every bit counts as a benefit toward more tangible progress.
and reward
There is a behavioral link between procrastination and clutter caused by mess, it’s a very real thing. Use products as infographics to visualize and measure the results of cleaning. Make plans. It feels good to get started. Every bit counts as a benefit toward more tangible progress.
Results. Evidence-based approach for deep customer insights with a focus on building a quality relationship with customers over one-time economic transactions. For customers, these values are reflected in the actions and emotional impact brands have on their daily lives. For Hoover, these behavioral values result in higher media efficiency and increased brand effectiveness. Deliverables. Behavioral brand guidelines, psychological audience profile, design principles with creative application examples.
