Position the iconic brand as a catalyst for mindfulness and well-being at home. Activate Hoover’s new capabilities beyond product features to encourage new consumer behavior and reduce procrastination at home.
Choice
architecture
architecture
Everyone’s definition of “cleaning” is different, and people tend to appreciate a wide selection of products. Emotional choice architecture plays a crucial role in how people make decisions in selecting necessity products. New habits. Cleaning plays a major role in eliminating stress that hinders it. Gamification, make art out of dirt and get rewarded on social media.
Visualize, measure,
and reward
There is a behavioral link between procrastination and clutter caused by mess. It’s a very real thing. Use products as infographics to visualize and measure the results of cleaning. Make plans. It feels good to get started. Every bit counts as a benefit toward more tangible progress.
and reward
There is a behavioral link between procrastination and clutter caused by mess. It’s a very real thing. Use products as infographics to visualize and measure the results of cleaning. Make plans. It feels good to get started. Every bit counts as a benefit toward more tangible progress.
Creating value through new customer behaviors. Positioning for indispensable customer relationships, with a focus on mindfulness and well-being at home.
Grounded in research. The focus is on building a brand that prioritizes the quality of the relationship with customers over economic transactions. For customers, these values are reflected in the actions and emotional impact brands have on their daily lives. For Hoover, these behavioral values result in higher monetization and increased brand effectiveness.
