MAGIC & MADNESS with BEHAVIORAL BRANDING
Join masterclass with Van Rais, a visionary in brand and business transformation. Based in New York City, with a rich background in Behavioral Branding, Van has worked with giants like GE Healthcare, Virgin, Hoover and Starbucks.
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What’s Behavioral Branding?
Behavioral Branding is a scientific approach that transforms your brand into a revenue-driving engine. This method minimizes risk and maximizes ROI by delivering precise, measurable outcomes. By applying behavioral science, Van eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage. Leaders often struggle with the intangibility of branding ROI—Behavioral Branding offers a clear, evidence-based solution.
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What you'll learn
Unlock hidden potential: How to apply BehSci research in brand to use more undervalued resources for transformation/optimization.
Solve complex problems: How to solve complex business/branding problems by accessing the root of survival human nature.
Risk mitigation: How to take nonsense from abstract and subjective creative branding investment for more evidence based process and evaluation.
Master innovation: How innovation of new products is psychological and not technological. And how most of “new” fails because they don’t overcome behavioral inertia.
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Who should attend
Business leaders, VCa and entrepreneurs
Business leaders, VCa and entrepreneurs
Marketing and branding professionals
Behavioral science enthusiasts