MAGIC & MADNESS with BEHAVIORAL BRANDING
Join masterclass with Van Rais, a visionary in brand and business transformation. Based in New York City, with a rich background in Behavioral Branding, Van has worked with giants like GE HealthCare, Microsoft, Hoover and Starbucks.
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What’s Behavioral Branding?
Behavioral Branding is a scientific approach that transforms your brand into a revenue-driving engine. This method minimizes risk and maximizes ROI by delivering precise, measurable outcomes. By applying behavioral science, Van eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage. Leaders often struggle with the intangibility of branding ROI—Behavioral Branding offers a clear, evidence-based solution.
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What you'll learn
Unlock hidden potential
How to apply BeSci research in brand to use more undervalued resources for transformation and optimization.
How to apply BeSci research in brand to use more undervalued resources for transformation and optimization.
Solve complex problems
How to solve complex business/branding problems by accessing the root of survival human nature.
How to solve complex business/branding problems by accessing the root of survival human nature.
Risk mitigation
How to take nonsense from abstract and subjective creative branding investment for more evidence based process and evaluation.
How to take nonsense from abstract and subjective creative branding investment for more evidence based process and evaluation.
Behavioral innovation
How innovation of new products is psychological and not technological. And how most of “new” fails because they don’t overcome behavioral inertia.
How innovation of new products is psychological and not technological. And how most of “new” fails because they don’t overcome behavioral inertia.
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Who should attend
Business leaders
Van is challenging business and economic logic with his profound insights in design, brand and Behavioral Science.
Van is challenging business and economic logic with his profound insights in design, brand and Behavioral Science.
VCa and entrepreneurs
How to identify businesses that are using behavioral insights for growth and how to implement Behavioral Branding across companies. How to transform tech ideas into behavioral impact.
How to identify businesses that are using behavioral insights for growth and how to implement Behavioral Branding across companies. How to transform tech ideas into behavioral impact.
Marketing and branding professionals
How traditional businesses often underestimate branding as a powerful growth tool due to its hard-to-measure short-term impact. Similarly, traditional branding tends to overlook one of the most critical resources for effectiveness: people.
Designers in brand and advertising space
How to evolve your design practice with Behavioral Branding and transform the way you solve business and brand challenges.