_____
Van Rais for media
Thought pioneer in Behavioral Branding
for executives and leaders.
_____
Van is a authority on Behavioral Branding, having led the transformation of iconic brands such as GE, Starbucks, Hoover, Microsoft and Bank of America.
As a pioneer in applied Behavioral Science in branding, he’s reshaped organizations, helping them unlock hidden opportunities for growth, transformation and innovation. His approach is grounded in deep insights into human behavior, providing clear, measurable business results by optimizing new capabilities and cutting through the blind spots that traditional branding misses.
Van is a authority on Behavioral Branding, having led the transformation of iconic brands such as GE, Starbucks, Hoover, Microsoft and Bank of America.
As a pioneer in applied Behavioral Science in branding, he’s reshaped organizations, helping them unlock hidden opportunities for growth, transformation and innovation. His approach is grounded in deep insights into human behavior, providing clear, measurable business results by optimizing new capabilities and cutting through the blind spots that traditional branding misses.
Van is a trusted advisor to the board of Bescy (on brand and design) an global applied Behavioral Science community. He is frequent speaker at leading business and design institutions, including Parsons School of Design and The School of Visual Arts. Recognized for his thought leadership, Van’s work has earned numerous accolades, from Communication Arts to ReBrand, ADN, ANNA and The Good Design Awards.
_____
What is Behavioral Branding?
Behavioral Branding is a scientific process that transforms your brand into a revenue-driving engine.
__
By optimizing existing resources Behavioral Branding supercharge business and brand transformation.
__
Behavioral Branding is a scientific process that transforms a brand into a revenue-driving engine.
__
By applying behavioral science, it eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage.
__
Leaders often struggle with the intangibility of branding ROI—Behavioral Branding offers an elegant, evidence-based solution. Minimizes risk in ROI by delivering reliable, measurable KPI outcomes.
By optimizing existing resources Behavioral Branding supercharge business and brand transformation.
__
Behavioral Branding is a scientific process that transforms a brand into a revenue-driving engine.
__
By applying behavioral science, it eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage.
__
Leaders often struggle with the intangibility of branding ROI—Behavioral Branding offers an elegant, evidence-based solution. Minimizes risk in ROI by delivering reliable, measurable KPI outcomes.
_____
Why Van?
Van’s approach integrates Behavioral Science to tackle complex business challenges, delivering measurable growth in revenue and long-term business goals. He successfully replacing business problems with psychological solutions.
____
Behavioral Branding pioneer
Van’s approach integrates Behavioral Science to tackle complex business challenges, delivering measurable growth in revenue and long-term business goals. Van is utilizing undervalued resources for business transformation. He is replacing business problems with psychological solutions.
Van’s approach integrates Behavioral Science to tackle complex business challenges, delivering measurable growth in revenue and long-term business goals. Van is utilizing undervalued resources for business transformation. He is replacing business problems with psychological solutions.
____
Dynamic speaker
Whether addressing executives, venture capitalists, or designers, Van captivates audiences with his deep knowledge, eye-opening thinking, provocative perspective and engaging delivery.
Whether addressing executives, venture capitalists, or designers, Van captivates audiences with his deep knowledge, eye-opening thinking, provocative perspective and engaging delivery.
____
Transformational expertise
With a proven track record in branding and business transformation for Fortune 500 companies, Van brings actionable insights that drive tangible results to Fortune 500, 100, scale-ups and personal branding.
With a proven track record in branding and business transformation for Fortune 500 companies, Van brings actionable insights that drive tangible results to Fortune 500, 100, scale-ups and personal branding.
____
Reliable resultsVan’s methodology has helped companies minimize marketing waste, optimize organizational resources, and achieve significant growth by tapping into overlooked areas of human behavior and brand strategy.
_____
Audience takeaways
Each of Van's sessions leaves audiences with a clear set of actionables provoking outcomes and empowering them to drive immediate results in their businesses or practices.
____
For executives
Van is challenging business and economic logic with his profound insights in design, brand and Behavioral Science. He illustrates how to implement Behavioral Branding to optimize business resources, drive revenue growth, and align branding strategies with long-term business goals.
Van is challenging business and economic logic with his profound insights in design, brand and Behavioral Science. He illustrates how to implement Behavioral Branding to optimize business resources, drive revenue growth, and align branding strategies with long-term business goals.
____
For enterprises
How to identify businesses that are using behavioral insights for growth and how to implement Behavioral Branding across companies. In process he setting up new branding evolutionary paradigm.
How to identify businesses that are using behavioral insights for growth and how to implement Behavioral Branding across companies. In process he setting up new branding evolutionary paradigm.
____
For designers
How to evolve your design practice with Behavioral Branding and transform the way you solve business and brand challenges. Project new purpose and practices of design in society.
How to evolve your design practice with Behavioral Branding and transform the way you solve business and brand challenges. Project new purpose and practices of design in society.
____
For entrepreneurs
How to transform tech ideas into behavioral impact. He answers why and how new technologies have a future only if those make an impact on us with psychological solutions.
How to transform tech ideas into behavioral impact. He answers why and how new technologies have a future only if those make an impact on us with psychological solutions.
____
Speaking topics for high-level executives
Van's keynote sessions are crafted to provide actionable insights and cutting-edge strategies tailored to the needs of senior executives and decision-makers. His topics are ideal for organizations looking to rethink their approach to branding, business strategy, and growth.
Understand business problems psychologically
How Behavioral Branding reshapes business by addressing the root of challenges in human behavior. Why traditional logic-based solutions often fail to drive growth and how to leverage psychology for brand transformation.
How Behavioral Branding reshapes business by addressing the root of challenges in human behavior. Why traditional logic-based solutions often fail to drive growth and how to leverage psychology for brand transformation.
Manage marketing waste
How to optimize your marketing investments by applying scientific behavioral insights. Proven strategies to reduce waste and maximize ROI by focusing on the drivers of human action.
Accurately identifying problems in your organization
Internal and external organizational blind spots: How to diagnose and address the true issues holding back growth. How to aligns teams and strategies for long-term success.
Internal and external organizational blind spots: How to diagnose and address the true issues holding back growth. How to aligns teams and strategies for long-term success.
Optimizing for commoditized markets
Transform your business by creating a differentiated customer experience based on behavioral insights. How Behavioral Branding can elevate commodity markets and industries.
Transform your business by creating a differentiated customer experience based on behavioral insights. How Behavioral Branding can elevate commodity markets and industries.
The future of brand strategy
From brand to behavior. The evolution of branding into a behavioral science discipline and what it means for the future of business. How Behavioral Branding sets companies apart in an increasingly crowded marketplace.
From brand to behavior. The evolution of branding into a behavioral science discipline and what it means for the future of business. How Behavioral Branding sets companies apart in an increasingly crowded marketplace.
____
Speaking topics for entrepreneurs
As a seasoned designer and brand strategist, Van offers unique insights to the design community. His sessions help designers evolve their practice by incorporating behavioral science and branding into their work.
____
New paradigm: From root of survival to business transformation
How physiological insights are reshaping the way we approach small business owner problems. Tools and methodologies for integrating Behavioral Branding into your small business practice.
How physiological insights are reshaping the way we approach small business owner problems. Tools and methodologies for integrating Behavioral Branding into your small business practice.
____
The future of design: From aesthetic to Behavioral Branding
How the design practice is evolving from a focus on quality and aesthetics to a focus on influencing new behaviors. Practical insights on applying behavioral insights in design to solve complex business problems.
How the design practice is evolving from a focus on quality and aesthetics to a focus on influencing new behaviors. Practical insights on applying behavioral insights in design to solve complex business problems.
Media Marketing: When did you realize that Behavioral Branding was your calling? What drew you to it so strongly?
Van Rais: In 2016, I had a wake-up call: I realized that behavioral science could completely reshape how brands connect and succeed. Suddenly, I saw branding through a new lens. Behavioral science offered something traditional branding missed—it put people, their motivations, and real psychological insights at the center. It was like finding the missing piece.
__________
“Using science in business is an elegant and economical approach to solving problems”
__________
We are solving internal and external problems of business and brands optimization. HUMANS! Our services are designed for leaders who know they should make an investment in branding but often struggle to understand and measure the ROI afterwards.
Read full interview (12 min read)
Read full interview (12 min read)
____
Presentation insights
Masterclass sample
___
Context
We can’t continue to use conventional business logic and spreadsheets to solve new problems. We will waste a lot of time and money benefiting nobody, leaving behind opportunities to competitors.
___
Problem
Traditional businesses often underestimate branding as a powerful growth tool due to its hard-to-measure short-term impact.
Similarly, traditional branding tends to overlook one of the most critical resources for effectiveness: people.
___
Solution
Challenging business and economic logic with his profound insights in design, brand and Behavioral Science. Behavioral Branding cut straight thru blind spots by optimizing existing resources to supercharge revenue and drive long-term business growth.
By optimizing existing resources Behavioral Branding supercharge business and brand transformation. Behavioral Branding is a scientific process that transforms a brand into a revenue-driving engine. By applying behavioral science, it eliminates the guesswork, turning branding investments from a gamble into a guaranteed strategic advantage.
Email Van Rais
Thank you!