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This could be the future of how we design, live, build businesses and brands - a new and better way forward.
By Van Rais
Are you a design scientist? Do you seamlessly integrate strategic rigor, high-end visual design, and behavioral science into a transformative system, focusing on design, business, and brand development.
You are
A hands-on high-end designer
Applying behavioral science
A pasionate strategist
Community-minded
You are not
A designer science enthusiast
A scientist design theorist
A strategy theorist
A behavioral scientist
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As a designer, you are a critical lateral thinker navigating culture, business, and user experience. You master the nonlinear creative discovery process, applying rigorous design and aesthetic skills to solve strategic business challenges. You are a progressive innovator, artist and humanist.
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As a scientist, you engage in research, testing, and experimentation to uncover truths within your field of expertise. You are valuing questions as much as answers and looking for reasons why you are wrong. Your deep and broad contextual investigations yield rigorous evidence, leading to clear and reliable insights.
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YOU ARE A DESIGN SCIENTIST
You apply behavioral science processes to accurately define business and brand problems, replacing traditional MBA logic and brand values with new behavioral values. Your solutions are rooted in design and branding services that are sincere, effective, and financially reliable to your clients.
Oh, take me back
to the start
to the start
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Your career began in design, focusing on human organizational and business problems. People first, you guide clients with precision toward high quality of design and experience solutions.
Do you want to return to the original reason why you became a designer—the romance of creativity, beauty and art? This is the chance for renewal. Soft, human and kind evolution of you as designer. And for practical reasons, applied behavioral science is an infinite source of conceptual ideas to be reimagined and reinterpreted in brand and design space.
And now, you additionally focus on the scale of the human mind. You become an observer with a clear scientific understanding why we do what we do. No judgment, but accuracy of behavioral understanding. This evolutionary practice into a design scientist will make you a better professional, more equipped to help colleagues, clients, and yourself.
Stop making
sense!
sense!
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You recognize that traditional MBA solutions can stifle creativity, innovation, and effectiveness (monetization). Why? Because when we find a logical story for a problem, it closes doors to any other considerations that might be even more critical to help organizations and people to do more in their lives.
Critical thinking is not enough. By considering the undervalued psychological reasons behind actions in your creative briefs, you discover more economical and effective ways to solve business and brand problems.
Critical thinking is not enough. By considering the undervalued psychological reasons behind actions in your creative briefs, you discover more economical and effective ways to solve business and brand problems.
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Creative solutions are important but not enough. Aesthetics is important but for designers it may be emotionally misleading to accurately identify problems or solutions. You are a design expert but people will tell you what is working for them.
Design like scientists, experimentation will lead you to new even better places where new behaviors start happening. Embrace empirical exploration.
It feels uncomfortable, but this is the closest you can come in touch with your designs. It is real. It is as human as human can be. You are in search of a new place where your design starts making behavioral shifts in people's lives. And keep on shifting to increase quality of living to do more.
Design like scientists, experimentation will lead you to new even better places where new behaviors start happening. Embrace empirical exploration.
It feels uncomfortable, but this is the closest you can come in touch with your designs. It is real. It is as human as human can be. You are in search of a new place where your design starts making behavioral shifts in people's lives. And keep on shifting to increase quality of living to do more.
Your future job
description
description
______
You are looking at the future from a new perspective with solid reliable evidence. You just know what it will be and how it will be. Imagine a feeling of satisfaction and confidence.
You are looking at the future from a new perspective with solid reliable evidence. You just know what it will be and how it will be. Imagine a feeling of satisfaction and confidence.
You define problems accurately, solve them through design activation and thought-provoking perspectives, and conduct design research and experiments to scale scientific frameworks into practice.
You can create behavioral positioning, optimizing undervalued experience design assets for additional monetization. You start with research, behavioral journeys for media optimization, testing, and measuring for design activation.
You can add new leadership capabilities through workshops with leaders to integrate a behavioral playbook inside the organization for higher customer engagement and effectiveness. You start with behavioral business modeling, brand ecosystem development, testing, and measuring for design activation.
You can measure behavioral impact, including customer expectations, brand trust, and customer experiences. You use AI tools to identify additional opportunities for behavioral conversion in design activation.
Your future
job title
job title
Design Scientist
Creative Director Applied Behavioral Science
Experience Design Scientist
Is this the point
of no return?
of no return?
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Consider undervalued, psychological reasoning why we do what we do in your next creative brief and you will be surprised how far it will take you.
This is the most economical (cheaper) better way to solve problems of business and brand. Solving business problems with psychological solutions and with business MBA logic is a better way. Solving survival human problems with business solutions is a better way. People love behavioral brands better because those are more human. It is an evolutionary way to lead business and it's a better way. By embracing this approach, we redefine how we design, live, and rethink business and brands, offering a better way forward ◼︎
Consider undervalued, psychological reasoning why we do what we do in your next creative brief and you will be surprised how far it will take you.
This is the most economical (cheaper) better way to solve problems of business and brand. Solving business problems with psychological solutions and with business MBA logic is a better way. Solving survival human problems with business solutions is a better way. People love behavioral brands better because those are more human. It is an evolutionary way to lead business and it's a better way. By embracing this approach, we redefine how we design, live, and rethink business and brands, offering a better way forward ◼︎
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Thank you!
About Van Rais
He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.