Thane started as global operation. Efficient. Global. Invisible. Become customer facing brand. Human. Focused. Impossible to ignore. From global business operation to brand leadership. Build to feel as add value in customer life. A new brand architecture opened new opportunities for the business.
Deliverables. Leadership workshops. Brand positioning. Created a voice, a look, product philosophy. Everything, from tagline to product design, built around one idea: New customer behavior as value to improve quality of life at home. Results. Clear global positioning and communication. 35% more product value. Without changing what they make, only how the world sees it. Global consistency and efficiency.
