From global operations to brand leadership. It started as an operation. Efficient. Global. Invisible. We turned it into a brand. Human. Focused. Impossible to ignore. No new products. No new structure. Just a new way to mean something. A new architecture opened new opportunities.
Deliverables. Leadership workshops. Brand positioning. Created a voice, a look, product philosophy. Everything, from tagline to product design, built around one idea: New customer behavior as value to improve quality of life at home. Results. Clear global positioning and communication. 35% more product value. Without changing what they make, only how the world sees it. Global consistency and efficiency.