Van Rais + Behavioral Branding

AI race for MOAT
is 2025 is ON.
How to build AI DEFENSIBILITY
with new BEHAVIORAL values?

Part 1
Clearing IRRATIONAL road blocks

Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.

By Van Rais

The bottleneck is

time scarcity

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Silver bullet to all problems is time. If we have enough time we would solve any problem. But we just don’t. Assuming vs knowing and reflecting, are killers for moat. Limited time and resources and ability to understand non technological expertise. Ability to see beyond obvious risks and biases, strive for a more comprehensive, objective and holistic leadership perspective on business and brand. Being aware of Dunning-Kruger effect, is to look for additional resources and a true opportunity to scale-up.

Positioning

to lead

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So many founders fall into the trap, by mimic the category leader, thinking that only those have privileged and resources to be positioned to lead. This is a proposition against the rise of amateurs, technocrats with skepticism in traditional and psychological expertise. AI founders need to position their products effectively in customers' minds. Clear, strong claims of market lead and product differentiation are essential. Founders often prioritize product, conversion and marketing sale undervaluing long term brand development due to a lack of understanding of long term consequence. Dormant fallacy, is a killer of leadership defensibility. Brand purpose is biggest lie you can believe yourself or buy for your business.

Confusing winning

with leading

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Sometimes we confuse winning with leading because of how we shortcut those terms in our mind for cognitive efficiency. Winners are not leaders, and leaders are not winners. Winning a technology game does not mean leading customers' engagement. We should understand that becoming a leading team, winning multiple games is the way to win a championship. The same way we are confusing differentiation with defensibility, and this might cost you an opportunity to scale-up.

Good enough,

satisficing?!

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Simplistic is an superficial understanding of complexity issues with accepting “good enough” where answers are not simple, accurate or helpful. Social media leaders are about “packaged answers”. Those insights might sound great, but in reality those “packaged answers” are preventing us in our own criticality for finding accurate answers. Limitations in answering, why those are right, and why these answers might be wrong. Decision making in this way is satisficing, seeking a satisfactory solution, not what is optimal solution ◼︎

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Part 2

PLAN for DEFENSIBILITY

Behavioral strategy as competitive advantage. Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.

Read article ➞

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Part 3

Super CHARGE scale

Winning trust starts with doing one thing way better than anyone else. But solving a problem brilliantly doesn’t build an indispensable relationship at scale, and it doesn’t mean a company is safe from competition to copy all your advantages. And why are we not connecting defensibility with indispensable?

Read article ➞

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About Van Rais

He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.

Thank you!