AI race for MOAT
is 2025 is ON.
How to build AI DEFENSIBILITY
with new BEHAVIORAL values?
is 2025 is ON.
How to build AI DEFENSIBILITY
with new BEHAVIORAL values?
Part 3
Super CHARGE scale
Winning trust starts with doing one thing way better than anyone else. But solving a problem brilliantly doesn’t build an indispensable relationship at scale, and it doesn’t mean a company is safe from competition to copy all your advantages. And why are we not connecting defensibility with indispensable.
Add a simple
plan
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Traditionally founders are dismissing brand, even if it takes no extra time or financial investments. Not investing in a brand while building a product is an unacceptable and very measurable with ROI. Waste of time and money benefiting nobody. Investors hold back committing capital to something so speculative and are more inclined to invest in established industries with proven track records. In book “Crossing the chasm”, Geoffrey A. Moore emphasizes the importance of strategic targeting, and organizational alignment to achieve long-term brand successes. From early adoption with product wedge to moat with brand lead.
Add behavior to
product
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While the product is a transactional one time only relationship. Behavioral technologies are useful beyond providing genuine service, utility, and value to their customers' lives, measured by the new behaviors they inspire and the reliable outcomes they deliver. Indispensable relationships are built business moat. Translating what customers can’t tell, identifying evolutionary survival root cause problems, and amplifying what really matters to customers create additional value.
Add a behavioral brand*
to proof scalability
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Social proof can significantly reduce the perceived risk for investors. Strong customer validation and partnerships. Having strong customer relationships, strategic partnerships, or industry endorsements can validate a company’s technology and open doors for future opportunities. Positive feedback from early adopters would help investors feel more confident about the company’s market fit. For investors, the key to feeling confident in an AI investment is clarity, transparency, and proof of scalability.
*Behavioral brands are commitments rooted is social proofs and reliable trust in relationships. Predictable and consistent behaviors are key for trusted relationship.
Changes conversation
about ROI
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BB provides solid, scientific evidence-based answers to questions about risk management, differentiation, and long-term viability. This goes a long way in building and attracting capital. Provide evidence of measurable results, market opportunity, and a clear path to profitability, the more likely they are to secure investment.
Add psychological
business modeling
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While the technology might be impressive, the path to monetization can be unclear. Many AI startups still don’t have proven, sustainable business models. Because it is hard to build a business with technology without accurately understanding customer psychology.
Add undervalued
resources for moat
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Indispensable brand loyalty relationship is moat. How this works? Translating what customers can’t tell, identifying evolutionary survival root / cause problems, and amplifies what really matters to customers create additional value. Behavioral brands centralizes behaviors as new indispensable value for customer. Centralized behavioral system is very similar to long lasting relationship. While product is transactional one time only relationship. This adds up as additional resources for accessing moat position.
Traditional branding provides differentiation. AI company that only focuses on being better by differentiation but ignores how to stay ahead long-term defensibility can easily be overtaken by a smarter more strategic competitor. Brand purpose is biggest lie you can buy for your business ◼︎
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Part 1
Clearing IRRATIONAL road blocks
Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.
Read article ➞
Read article ➞
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Part 2
PLAN for DEFENSIBILITY:
Behavioral strategy as competitive advantage. Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.
Read article ➞
Read article ➞
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About Van Rais
He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.
Thank you!