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05. Analysis:
AI race for MOAT* is 2025 is ON. How to build AI DEFENSIBILITY with new BEHAVIORAL values?
*A moat is metaphorically use term as deep, wide trench, typically filled with water, that surrounds a fort and it describes protective barrier or competitive business advantage. A company might have a moat in the form of strong brand recognition, or customer loyalty that protects it from competition.
Who brings more value to customers, will win leadership. AI companies with a chance to scale-up will succeed in solving one small problem really well and have strategic plan to systematically scale up to become a trusted business partner in every day operation.
By Van Rais
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Part 1
Clearing IRRATIONAL road blocks
Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.
Read article ➞
Read article ➞
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Part 2
PLAN for DEFENSIBILITY:
Behavioral strategy as competitive advantage. Most common behaviors that lead founders in dilemma and errors. Founders limitations in accelerated tech are in processing complex issues with limited time and resources.
Read article ➞
Read article ➞
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Part 3
Super CHARGE scale
Winning trust starts with doing one thing way better than anyone else. But solving a problem brilliantly doesn’t build an indispensable relationship at scale, and it doesn’t mean a company is safe from competition to copy all your advantages. And why are we not connecting defensibility with indispensable?
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About Van Rais
He successfully brings together strategy, high-end design, and applied behavioral science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.
Thank you!