___________________
Interview: Van Rais by Media Marketing
BEHAVIORAL BRANDING
ChatGPT
summarized
summarized
______
“Don’t change. Bring new and exciting things into your life—it will change everything.”
Behavioral Branding
as a calling
_______
In 2017, I realized that behavioral science could revolutionize branding by focusing on human motivations and psychology. Behavioral Branding bridges the gap between branding and financial impact. It is customer-centric, science-based, and solves deeper, human-driven challenges.
_________
“Using science in business is an elegant and economical approach to solving problems.”
Behavioral Branding
as a key trend
_______
Human behavior is a constant in the evolving marketing landscape. Leaders need tools to measure ROI, which Behavioral Branding provides through science-based insights. Beyond marketing, behavioral science can drive societal improvements when applied at scale.
AI and Behavioral
Branding
___________
AI enhances the ability to understand human behavior and deliver precise solutions. However, regulations are critical to prevent misuse of AI’s power. AI can help brands measure performance, uncover hidden problems, and redefine customer experiences.
________
“AI will help us find problems we
didn’t know we had.”
American vs. European
branding
___________
While branding principles are universal, the U.S. prioritizes branding more than Europe. European branding is more relaxed, influenced by distinct economic and cultural systems.
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About Van Rais
He successfully brings together strategy, high-end design, and applied Behavioral Science into a unified system for transformation. His expertise lies in business and brand development, leading Behavioral Branding initiatives for Microsoft, GE, Starbucks, and various scale-ups. His love for art and pop culture makes him feel alive, living in New York City.
Thank you!
